CONSIDERAçõES SABER SOBRE SEGURANçA PUBLICITáRIA

On the publisher side, RTB can help increase revenue by opening inventory to more buyers simultaneously. Publishers can also gain valuable insights into who is buying their inventory, which can help them determine what to charge for premium impressions to maximize revenue.Impressions: Impressions refers to the number of times an ad is seen or scrol